CLARKSVILLE, Tenn. (September 26, 2023) – As the NHRA Countdown to the Championship intensifies, JCM Racing is proud to welcome a new associate marketing partner, Leatherwood Distillery, to its roster. Leatherwood Distillery branding will appear on Tony Schumacher’s SCAG Power Equipment Top Fuel dragster and Tim Wilkerson’s SCAG Power Equipment/Levi, Ray & Shoup Ford Funny Car beginning at the NHRA Midwest Nationals near St. Louis.
“The new partnership brings together two of my favorite things – sipping Tennessee bourbon and watching the JCM Racing cars go down the track,” said Joe Maynard, team owner, JCM Racing. “I’m really excited about what Leatherwood Distillery is doing and what they represent. I couldn’t be prouder to introduce this brand to the NHRA community at St. Louis and beyond.”
Leatherwood Distillery, a Clarksville, Tenn.-based distiller of bourbon, rye, moonshine, rum, and other spirits, was founded by retired Green Beret Andrew Lang. While serving in Afghanistan, Lang built a homemade still that he would use to clean water for drinking. When he wasn’t purifying water, he would distill moonshine using locally sourced ingredients like corn, wheat, rolled oats and dried molasses. After retiring from the Green Berets, Lang started distilling craft spirits back home in Nashville. He then launched Leatherwood Distillery, where he distills spirits like 911 Apple Pie Moonshine, Check Point Rye Whiskey, Jalapeno Lemon Rum, and Vanilla Whip Moonshine.
“As an Army veteran myself, I was inspired by Andrew’s story and I knew I wanted to get involved,” said Maynard, who recently acquired a co-ownership position in Leatherwood Distillery. “I’m a fan of their spirits, like the Snake Eater Bourbon, but it was Andrew’s story and his support of veteran-focused charities that really pulled me in. We share a lot of similar interests, so it made sense to get involved with the company and bring them into the fold at JCM Racing.”
Leatherwood Distillery’s products are available at retailers throughout Tennessee, as well as at the distillery in Clarksville. The distillery also offers tours, tastings, and live music. Fans outside of Tennessee can order Leatherwood Distillery spirits through the brand’s online store.
“This is an incredible opportunity to share our story and our products with a whole new audience,” said Lang, Leatherwood’s founder and head distiller. “I’m looking forward to continuing our work with Joe Maynard and the Maynard family, who have already done so much for the Clarksville community. We invite fans to come see us next time they’re in the area.”
With Leatherwood Distillery on board, JCM Racing drivers Tony Schumacher and Tim Wilkerson will head to World Wide Technology Raceway just outside St. Louis for the NHRA Midwest Nationals on Sept. 29-Oct. 1. Schumacher, who grew up a few hours north of the track in the Chicagoland area, is a two-time Midwest Nationals winner and three-time runner-up.
Wilkerson, who’s based in nearby Springfield, Ill., has a win and two runner-up finishes at his home track.
For more information about Leatherwood Distillery, please visit https://leatherwooddistillery.com/home.
